World largest mobile manufacturer, Nokia, unveiled their new service in Mobile World Congress 2008. The premium advertising network, Nokia Media Network, to include more than 70 leading publishers and operators. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers.
“Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers,” said Vice President and Head of Nokia Interactive, Mike Baker.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket’s ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.
“Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision,” said Samuel Martinez Ballesteros, Marketing Communication Internet and New Media, BMW Ibérica.
Wednesday, February 13, 2008